Most people overthink business.
They get stuck in idea mode.
Planning. Perfecting. Waiting for permission.
And the truth is, no one cares about your idea.
They care about how it solves a problem.
You don’t need a business plan.
Robert Glitz
Business
May 15, 2025
Most people overthink business.
They get stuck in idea mode.
Planning. Perfecting. Waiting for permission.
And the truth is, no one cares about your idea.
They care about how it solves a problem.
You don’t need a business plan.
You need proof.
Validation is speed.
It’s momentum.
It’s the difference between dreaming and earning.
Let’s walk through how to validate fast—and start moving from concept to cash.
Step 1: Strip the Idea Down to Its Core
A business isn’t a logo.
It’s not a website.
It’s a solution to a specific problem that someone will pay for.
So ask yourself:
What pain am I solving?
Who feels it the most?
How urgent is that pain?
If your answer is vague, the business won’t stick.Clarity here is non-negotiable.
I used this when testing my content-first service idea. I wasn’t asking, “What can I sell?
”I was asking, “What problem do I solve daily that others struggle with?”
That changed everything.
Step 2: Create a Minimum Viable Offer
Not a product. Not a course.An offer.
What can you deliver that solves a real problem fast?
Examples:
1:1 consulting session
A mini service package
A done-with-you sprint
A paid beta of your idea
Keep it lean. No backend system. No funnel. Just the core result.
Your goal here is simple:Get someone to say, “Yes, I need that.”
You don’t need 1,000 users. You need 3 paying customers. That’s validation.
Step 3: Talk to Real Humans
Most people skip this. They hide behind content.But clarity comes from conversation.
Find your audience. Go where they hang out. Talk.
Post this:“Working on something for [insert niche]. If I could solve [insert problem] in a way that saves you [time/money/stress], would you be interested in hopping on a quick call?”
DM people. Ask questions. Listen.Don’t pitch. Diagnose.
Every word they say becomes copy. Every hesitation reveals objections.This is data most people are too lazy to gather.
It’s also what gave me the language to refine my own offer. When I stopped guessing and started asking, conversions went up.
Step 4: Pre-Sell Before You Build
The biggest lie in entrepreneurship: “Build it and they will come.”
Try this instead:
Frame your offer
Clarify the promise
Outline the outcome
Price it based on value, not time
Then test it in the wild:
Share it on your platform
Offer it to people you’ve helped before
Email your list with a direct call to action
If people buy, you build.If they don’t, you tweak or toss.
I pre-sold my first product before creating a single asset. The pressure to deliver sharpened the product—and it sold better because it came from live demand.
Step 5: Document the Whole Process
People buy into process, not just outcome.
While you validate, build in public:
Share lessons from calls
Post your frameworks
Show the offer evolving
This does two things:
Attracts people who resonate with your thinking
Builds authority without pitching
Even if no one buys right away, you’re planting seeds.And the clarity you gain from feedback becomes future content.
That’s what I did to refine my content strategy framework—turning live feedback into daily posts, which fed the business loop.
Read the full version of Glitzletter:
If you are interested in a private community with driven men, you can join it here.
Watch my stuff here.
Until next time, keep exploring, keep growing, and keep living with purpose.